Keith Johnson has spent 20 years working inside SaaS organizations, consulting across product, engineering, sales, implementation, and account management. That work produced a recurring observation: the leadership problems organizations struggled with were rarely about capability. They were about clarity — specifically, the clarity that has to exist before fast-moving work begins.

Intent Management™ is the discipline that came out of that observation. It is not a theory built in isolation. It is a pattern recognized across organizations where speed was high, tools were capable, and alignment still fractured because direction had not been established clearly enough to hold.

The Leadership Shift in an AI Workplace, the book behind this framework, is available on Amazon.